VACHERON CONSTANTIN INTRODUCES QUAI DE L'ILE
The new Quai de l'Ile line from the Vacheron Constantin Manufactory introduces a unique dimension in the world of Haute Horlogerie.
With its new Quai de l'Ile line - named after the brand's historic Geneva address - the Vacheron Constantin Manufacture reveals its pioneering character while drawing on over two and a half centuries of experience.
The case is revolutionary, the dial incorporates a whole range of security-printing technologies, the two self-winding mechanical movements - stamped with the Geneva Hallmark - have been designed and developed at Vacheron Constantin, and the product's accessories - box, passport, USB key and multimedia elements - break new ground in the world of watchmaking.
Characterised by both technology and tradition, this combination of elements constitutes the unique genetic heritage of Vacheron Constantin's new Quai de l'Ile line, an innovative and resolutely contemporary line that embodies the notions of service and the special relationship with the customer.
Personalisation is the ultimate expression of luxury. It is also the elemental link in the relationship between a customer and brand, between expectations and service. It is to strengthen this link and to offer a unique experience to its clientele that Vacheron Constantin has developed a concept of personalisation that is totally new in Haute Horlogerie, a world first in fact. Thanks to the Quai de l'Ile case and its remarkable seven-piece middle, the customer can choose from three metals, two dials and two different finishes on the movements to realise the watch of his dreams. While the cushion-shaped case allows for an infinite number of combinations, Vacheron Constantin is offering almost 400 for this year's launching.